⭐ World-First Achievements

Binghatti Branded Residences Dubai - Bugatti, Mercedes-Benz & Jacob & Co

Binghatti Holding is the world's only real estate developer with active residential partnerships from three iconic global luxury brands. Each branded tower brings its parent brand's design DNA, craftsmanship standards, and global prestige into Dubai's residential market.

B

Bugatti Residences

First Bugatti residential tower globally

M

Mercedes-Benz Places

First Mercedes-Benz residential globally

J

Burj Binghatti Jacob & Co

World's tallest residential + Jacob & Co branding

The Binghatti Distinction

Three World First Achievements in Dubai Residential Development

No other real estate developer in the world holds active residential partnerships with three globally-recognised luxury brands simultaneously. Binghatti Holding has built this position through a focused luxury-tier strategy.

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Iconic Brand Partnerships

Bugatti (French hyperluxury automotive), Mercedes-Benz (German precision engineering), Jacob & Co (New York haute jewellery). The most concentrated luxury brand portfolio of any developer globally.

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World Record — Tallest Residential

Burj Binghatti Jacob & Co will become the tallest residential building globally upon completion at 104 floors a structural record that protects long-term scarcity value.

AED 40B+

Portfolio Investment Value

Binghatti Holding's total active portfolio across luxury and mid-market segments. The scale of capital deployed means project completion is structurally protected against market cycles.

The Three Branded Residences

What Each Branded Residence Actually Delivers in Dubai

Each branded residence has a distinct brand story, design language, and investor positioning. Here is the honest breakdown of what each delivers and which buyer profile each suits.

No. 01Brand Est. 1909
World-First Project

Bugatti Residences by Binghatti

The First Bugatti-Branded Residential Tower in the World

The Brand Story

Bugatti is the French automotive house known for hyperluxury performance vehicles since 1909. Bugatti's design philosophy 'form follows performance' translates from car to residence at Bugatti Residences. Every apartment is engineered with the same obsessive attention to materials, geometry, and craftsmanship that defines a Bugatti Chiron.

Design DNA

Carbon fibre accents · Hypercar-inspired silhouettes · Côte d'Azur color palette · Custom Macaron-stitched leather

LocationBusiness Bay, Dubai
Unit Mix2 to 5 BR + Sky Mansions
Size Range2,200 – 17,000+ Sq. Ft.
HandoverQ4 2026
Total Units182 Units
Payment Plan70/30

Signature Feature

Private Car Lift to Sky Mansion Penthouses

Why It Matters for Investors

The world's only Bugatti-branded residential tower. Limited inventory (182 units globally). Resale market for branded hypercar residences trades at substantial premiums vs unbranded luxury equivalents.

Starting FromAED 19 Million
Explore Bugatti Project
No. 02Brand Est. 1926
World-First Project

Mercedes-Benz Places by Binghatti

The First Residential Tower by Mercedes-Benz Globally

The Brand Story

Mercedes-Benz is the German luxury automotive marque founded in 1926. Mercedes-Benz Places translates the brand's core design language 'sensual purity' into residential architecture. The result: residences engineered with the same obsessive attention to ergonomics, sustainability, and refined craftsmanship that defines Mercedes-Benz vehicles.

Design DNA

Sensual purity design language · German precision engineering · Sustainable materials · Mercedes-Benz interior signature

LocationDowntown Dubai (Meydan)
Unit Mix2 to 6 BR + Penthouses
Size Range1,800 – 14,000+ Sq. Ft.
HandoverQ4 2027
Total UnitsLimited Allocation
Payment Plan40/60

Signature Feature

Mercedes-Benz Brand Design DNA in Every Surface

Why It Matters for Investors

Mercedes-Benz's first global residential project. Global Mercedes-Benz loyalist customer base creates worldwide tenant and buyer demand. 40/60 buyer-friendly payment plan + Downtown Dubai (Meydan) prestige address.

Starting FromAED 10.29 Million
Explore Mercedes Project
No. 03Brand Est. 1986
World-First Project

Burj Binghatti Jacob & Co Residences

The World's Tallest Residential Tower with Jacob & Co Branding

The Brand Story

Jacob & Co is the New York haute jewellery and watchmaking house founded in 1986, renowned for collaborations with Bugatti, Lamborghini, and Bentley. Burj Binghatti Jacob & Co marks the first time the marque has lent its name to a residential development and at the same time, claims the title of world's tallest residential tower.

Design DNA

Jacob & Co Six Collection Crown Residences · Astronomia-inspired details · Diamond-cut façade · Royal Suite hierarchy

LocationBusiness Bay, Dubai
Unit Mix2 to 7 BR + Crown Residences
Size Range1,800 – 25,000+ Sq. Ft.
HandoverQ2 2026
Total Units299 Units
Payment Plan70/30

Signature Feature

World-Record 104-Floor Tower + Jacob & Co Branded Crown Residences

Why It Matters for Investors

Two world-firsts in one tower: tallest residential building globally + first Jacob & Co branded homes. Crown Residences trade at scarcity premiums. Q2 2026 handover means rental income starts within 9-12 months.

Starting FromAED 8.67 Million
Explore Jacob Project
Side-by-Side Comparison

Bugatti vs Mercedes-Benz vs Jacob & Co - Direct Comparison

For buyers weighing between the three branded residences, here is the line-by-line comparison across price, unit mix, handover, payment plan, and signature features.

FeatureBugatti ResidencesMercedes-Benz PlacesBurj Binghatti Jacob & Co
Starting PriceAED 19MAED 10.29MAED 8.67M
LocationBusiness BayDowntown / MeydanBusiness Bay
Unit Mix2 to 5 BR + Sky Mansions2 to 6 BR + Penthouses2 to 7 BR + Crown Residences
Total Units182 UnitsLimited Allocation299 Units
HandoverQ4 2026Q4 2027Q2 2026
Payment Plan70/3040/6070/30
Floor Count4B + G + 45Iconic Tower6B + G + 104
World-First Status1st Bugatti Residential1st Mercedes-Benz ResidentialTallest Residential Globally
Investor Framework

Why Branded Residences Outperform Unbranded Luxury Equivalents

Branded residential towers consistently outperform unbranded luxury inventory across three measurable dimensions documented in luxury real estate research.

Pricing Premium

Branded Residences Sell at Higher Prices Per Sq.Ft

Branded residential towers typically command 25–40% higher pricing per sq.ft vs equivalent unbranded luxury inventory in the same district. The brand premium is paid by buyers globally not just local market participants.

+25–40%vs unbranded luxury

Rental Performance

Branded Apartments Earn Premium Rents

Long-term tenants and short-stay luxury travellers pay 15–30% premium rents for branded residences. Tenant turnover is also lower because brand-conscious renters tend toward longer leases.

+15–30%premium rents

Liquidity Protection

Faster Resale and Stronger Buyer Pool

Branded residences trade faster in secondary markets because global branded-residence buyers actively seek limited inventory. Resale liquidity is structurally protected by international demand independent of local market cycles.

Globalbuyer pool
⭐ Limited Allocation

Reserve Your Branded Residence in Dubai

Authorised channel partner access · Direct developer pricing · Limited launch inventory across all three branded towers · Confidential consultation available

Request Private ConsultationView All Projects
7-Step Process

The Buying Process for Branded Residences in Dubai

Buying any of Binghatti's three branded residences follows a confidential, channel-partner-managed process designed to protect buyer privacy and unit allocation.

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Step 1: Initial Confidential Consultation

Contact Binghatti Properties Dubai for a private consultation. We do not publicly list pricing or unit availability for branded residences these are shared directly through confidential channels.

Private channels only
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Step 2: Site Visit (Optional)

For buyers preferring physical due diligence, we arrange private sales boutique visits, construction site tours, sister tower visits, and material sample reviews.

By appointment only
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Step 3: Unit Reservation

A refundable reservation fee locks the unit and developer pricing during your decision window (typically 7-14 days for branded residences). Reservation fees range from AED 100,000 to AED 500,000+ depending on unit tier.

AED 100K – 500K+ refundable
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Step 4: Sale & Purchase Agreement

Within the reservation window, finalize unit selection, sign the SPA, and pay the booking deposit (typically 20% on 70/30 plans, 20% on 40/60 plans).

20% booking deposit
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Step 5: DLD Registration

Pay the Dubai Land Department (DLD) registration fee (4% of purchase price) plus trustee and Oqood issuance fees. For branded residences, this fee can be substantial on AED 19M Bugatti Residences, the 4% DLD fee alone is AED 760,000.

4% DLD + trustee + Oqood
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Step 6: Construction Payments

Follow the payment plan structure through construction. For Bugatti Residences and Burj Binghatti Jacob & Co (70/30 plans), 50% pays during construction. For Mercedes-Benz Places (40/60 plan), only 20% pays during construction with 60% deferred to handover.

70/30 or 40/60 plans
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Step 7: Handover and Move-In or Lease

At handover, the remaining balance settles (or transitions to UAE bank mortgage at 80% LTV). Buyers can immediately move in or begin marketing for premium rental.

80% LTV mortgage available
Related Project Hubs

Explore Other Binghatti Project Hubs

Beyond branded residences, explore the broader Binghatti portfolio across mid-market new launches, upcoming developments, and ready-to-move completed projects.

10 Projects
New Launches

Latest Binghatti Projects 2026

10 newest Binghatti launches across 8 Dubai districts. Studios start from AED 675K. Handover Q4 2026 to Q4 2027.

Explore Hub
24 Projects
Under Construction

Upcoming Binghatti Projects 2026-2027

24 projects currently under construction with handover scheduled across 2026-2027. View all upcoming Binghatti developments.

Explore Hub
Ready
Move-In Ready

Completed Binghatti Projects

Ready-to-move Binghatti towers across Dubai. Immediate handover, instant rental income, and proven build quality.

Explore Hub

Why Buy Branded Residences Through Binghatti Properties Dubai

As authorised channel partner of Binghatti Holding, Binghatti Properties Dubai offers branded residence buyers specific advantages not available through general real estate brokers.

Direct Developer Pricing – No Broker Spreads

All branded residence pricing is direct from Binghatti Holding. No premiums, no markups, no broker spreads. The price you pay is the developer price.

Live Inventory Access for Premium Units

We receive real-time updates on view-facing inventory, corner units, premium floors, and limited-edition Crown Residences before they reach public channels.

Confidential Consultation

Branded residence inquiries are managed with full discretion. We do not require public listings or open-house formats. Consultations happen at our Marasi Drive office or via private video calls.

NRI and International Buyer Support

For NRI and international buyers, we handle the complete remote purchase process including FEMA and RBI compliance for Indian buyers, international funds transfer, document apostille and notarisation, power-of-attorney facilitation, and remote SPA signing with verified e-signature protocols.

Post-Handover Services

Branded residence ownership extends beyond the purchase. We support interior design sourcing, property management for rental optimization, resale strategy, and portfolio expansion within Binghatti’s broader pipeline.

For more about our channel partner role, contact Binghatti Properties Dubai today.